Promotions

THE YEAR OF YOU

Launching in the New Year, the fresh and bright campaign inspires women to make an investment in themselves.

THE YEAR OF YOU focuses on the strong, beautiful and active individuals who make up the sisterhood of sporty chic. The campaign aims to reinforce that Lorna Jane is an investment in your wellbeing and active lifestyle.

It supports the MOVE. NOURISH. BELIEVE. philosophy. By investing in Lorna Jane women are striving to be the best versions of themselves. THE YEAR OF YOU reaches out to women and encourages them to live their best life through active living.

 "I wanted this campaign to really impact women on a personal level, and let them know that investing in themselves is paramount to living a happy and healthy life," said Founder and Creative Director Lorna Jane Clarkson

"During the Christmas period most women forget to put themselves first, as they’re focused on spoiling their family and friends. When the holiday season comes to an end, it’s hard to look after yourself and get motivated for the New Year; which is why THE YEAR OF YOU reminds women they are worth it!"